Helping a family member with their business is incredibly rewarding. My brother started his own wealth management firm in 2012 and asked me to help with a logo and identity. Inspired by his devotion to competing in triathlons, he named his company after the 104.6 miles covered in an Ironman competition. Rather than solve the problem with the look and feel of a sports company, or being mistaken for a triathlon team, I kept this identity very financial and all about the numbers. While it's a simple design, the typography and balance of numbers, letters, and a simple line representing a swimming lane, tire tread, or running path, this is one of my favorite identities I've created.
